PRINT ADVERTISEMENT

PRINT ADVERTISEMENTS

This ad shows that our brand is sophisticated and nostalgic. The layout technique of using a thick white border around the illustration makes the ad appear to be a polaroid picture, which emphasizes our brand’s importance of nostalgia and simplicity. This ad is clean and simple, just like the WINTON man.

This ad seeks to fulfill consumers’ uniqueness needs. Since WINTON is a well known luxury brand, seeing this pocket watch as “a diamond in the rough” will make the WINTON man stand out amongst his co-worker and see that this product will make his unique and different.

The five elements of advertising are demonstrated in this ad as follows: the target audience for this ad is the primary target audience of WINTON as a brand overall, executive men ages 35-45. The objective of this ad is to establish a clear market position for WINTON. This ad shows that we’re a unique one-of-a-kind brand that focuses on a single product to promote a luxurious lifestyle. The message of this ad goes back to the metaphor of being “a diamond in the rough”, essentially telling the consumer that if they buy our product, they’ll be thought of as higher up than the rest of their friends: more successful, sophisticated, etc. The support in this ad is our copy on the upper half of the ad wince reinforces our message of being unique. The only constraint on this ad is our logo.

This advertisement utilizes both metaphor and resonance. The copy, written in smaller lowercased white font, reads “a diamond in the rough”. We used the rough nature-themed background to illustrate the “rough”, and made the pocket watch brilliantly stand out against the background, making that single product the “diamond” in the metaphor used. Not only is this a metaphor, but it also shows resonance because of the play on words and double meaning associated with it. This ad tells our target market that if they buy our product, they will stand out among their friends as a powerful individual.

Our headline, WINTON, written in black letters to contrast with the white border is written in capital letters to be parallel with our logo and the letters are also spaced out to demonstrate simplicity and sophistication to distinguish our brand as a well-known luxury brand. This ad also utilizes Z formation by having the viewer read the copy from left to right, have their eyes follow the orange branch down to the product, and then end with reading the headline at the bottom from left to right. The ad uses vertical eye movement for the viewer’s eyes to move from the top of the watch chain down to the logo at the bottom. Finally, this ad uses the layout technique of picture window and border (white).

Not only does this ad highlight our brand’s love for nostalgia by using black and white, but it also shows our target customer as a well-dressed affluent male. Similar to our video advertisement, we decided not to show the model’s face to add mystery and to allow the viewer to picture himself with our product.

This ad appeals to the viewer’s ideal self. Since this ad appeals to WINTON’s target market of executive, most of the men viewing this ad will already relate to the model (suit and tie, etc.). However, by adding the pocket watch, the ideal self can be achieved because our product will add that something special that will add extra importance to the already executive male.

The five elements of advertising are demonstrated in this ad as follows: the target audience for this ad is the primary target audience of WINTON as a brand overall, executive men ages 35-45. The objective of this ad is to establish the brand as a strong male influenced company that focuses on making the consumer feel unique and powerful. The message of this ad is saying that without a WINTON pocket watch, you’re just an average Joe blending in with the background. The product itself can make or break your status in society. This goes back to appealing to the viewer’s ego needs by triggering their desires to be prominent members in society. There is no support in this ad and the only constraint is our logo at the bottom.

The type of message appeal that this ad is trying to convey is an emotional message. Not only does the black and white take the viewer back in time to a time of nostalgia which reminds them of “the good ole days”, but the viewer wants to be the man in the picture. The photo we used in our illustration is classic—which encompasses our brand inspirations of iconic influence such as James Dean and Frank Sinatra.

Our illustration on this ad obviously takes up almost 100% of the page itself. Our logo, in all capital letters to show that WINTON is a luxury brand, is written in white to contrast against the background. This ad utilizes silhouette by making the watch crystal clear and also colored while the background is blurry—this emphasizes the product itself. This ad finally utilizes the technique of bleed by not including a border.