W I N T O N

         Our pinterest page is a prime example of the type of “typical” customer that would shop at WINTON. We have a total of five boards, which include his hobbies, interests, fashion, music and nightlife. Because we are targeting luxurious men ages thirty-five to forty-five, we thought it would be appropriate if he had expensive hobbies as well. Some examples of this would be enjoying billiards, golf and poker with friends, going to local bars in the Chicago area and playing chess. Our target customer would be someone who enjoys traveling and seeing what the world has to offer, but also simply exploring around in his own hometown. On the weekends he isn't spending at the bar, he will be relaxing at home in his theater room or possibly boating on Lake Michigan.

 

Since our customer again is a wealthier man than most, he is going to have an interest in expensive activities and merchandise as well. Some examples would be sports cars, airplanes and yachts. He also has a lot of interest in his hometown of Chicago. Some things that interest him in his city are the nightlife, museums and state parks. He enjoys spending time with his canine and eating at expensive restaurants with his friends.

 

Our target customer is very professional in the way he dresses. He always is over dressed in the most current fashions. He wears a suit to work with either a tie or bow tie and carries a dark brown leather briefcase, which matches his oxford shoes. The most essential accessory for our customer is of course, the watch. Our customer feels unique when he has a variety of different watches to choose from that fit each and every outfit in his wardrobe. On a cold day, our customer is often wearing a long pea coat with a winter scarf.

 

The music that our target customer prefers to listen to is more old school, traditional, and classic music. He enjoys listening to modern artists as well as more classic artists. Some examples of these artists would be Frank Sinatra, Justin Timberlake, Michael Buble, Amy Winehouse, Ray Charles, Bruno Mars and Jay-Z. He is very into nightlife after spending long hours in the office during the day, but enjoys meeting up with co-workers and friends at Le Bar Chicago, where they have become regulars. He also likes the go to the casino and has no problem gambling away an extensive amount of money. Going to expensive dinners and catching up with some of his college friends that still live in the city is another one of his favorite pastimes. For some occasions, our target customer is known to take a limo or hire a personal driver for times where he knows there will be large amounts of alcohol available.